Panasonic, once a household name in the solar panel and energy storage space, has officially exited the solar and battery storage market after decades of involvement. While this may come as no surprise to those closely following the industry, the move carries major implications for homeowners, solar professionals, and the future landscape of clean energy.
We covered Panasonic’s planned phase-out of solar production back in 2022 on the NRG Learning Center, when the company first announced it would stop manufacturing solar cells. Now, as of early 2025, Panasonic is formally withdrawing from all solar and energy storage business activities globally.
In this post, we’ll explore:
- Why Panasonic is leaving solar
- What does this mean for current and future customers
- Broader industry implications
- What homeowners should do next
Why Did Panasonic Exit the Solar and Battery Market?
1. Strategic Refocus on Core Business Units
On its official website, Panasonic stated:
“We have made the decision to discontinue our solar and battery storage business line. This change allows us to focus on areas where we can have the greatest strategic impact. We remain confident in the technology and grateful to our partners and customers who have supported this journey,” stated Panasonic.
“We are committed to a smooth transition and will continue to provide customer support to existing customers, as well as future customers who are undergoing installations and commissioning. Please rest assured that all warranties will be honored for both installed products and those not yet installed. Where third-party warranties apply, we will continue to support our customers by providing clear direction and points of contact. Support remains available via our website and our dedicated solar and battery storage email at panasonicsolar@us.panasonic.com.”
This announcement underscores Panasonic’s shift toward sectors where it sees greater long-term viability, such as automotive batteries and HVAC, rather than competing in the increasingly commoditized solar module market.
2. Tough Competition and Shrinking Margins
Despite being a trusted brand, Panasonic struggled to compete with lower-cost Asian manufacturers who dominate the market with scale and pricing efficiency. Like LG before it, Panasonic found itself in a difficult position: either reduce quality to compete on price or exit entirely. Ultimately, the economics didn’t justify staying.
3. Changing Market Dynamics
The solar panel industry is undergoing rapid consolidation. Large-scale manufacturers with deep vertical integration and supply chain control are thriving, while legacy electronics firms like Panasonic are increasingly squeezed out. It’s no longer enough to be a “reputable name” — success now depends on scale, innovation, and manufacturing efficiency.
What Happens to Existing Panasonic Solar Customers?
Panasonic has explicitly stated that all warranties will be honored, including for products not yet installed. While that provides some peace of mind for existing users, customers should be aware that support is expected to gradually taper off. The long-term availability of replacement parts, product compatibility, or third-party integrations could become a challenge.
For support inquiries, Panasonic has provided a dedicated email:
📧 panasonicsolar@us.panasonic.com
What About EverVolt and Battery Storage?
Panasonic’s EverVolt battery system, launched as a premium residential energy storage solution, is also being discontinued. While it earned praise for quality and integration with Panasonic’s solar ecosystem, the system did not capture a significant share of the market, especially compared to established competitors like:
Panasonic will continue to provide warranty support for EverVolt systems, but long-term serviceability could become more complicated as third-party vendors take over future support roles.
What Should Homeowners Do Now?
Whether you already own a Panasonic system or were considering one, here’s what you need to know:
✅ Already Have a Panasonic System?
- Your product warranties are still valid.
- Panasonic has pledged to support installations still in progress.
- Save all documentation and support contact details in case service is needed later.
⚠️ Shopping for a New Solar System?
- Focus on Tier 1 solar panel brands with a proven track record and strong financials.
- Consider the stability of the installer and manufacturer equally.
- Ask your installer about future-proof compatibility, such as inverter matching and battery integration.
Final Thoughts: A Turning Point for Solar
Panasonic’s exit is a sobering reminder of just how fast the solar landscape is changing. The companies that built the industry are not guaranteed to stay in it.
But this isn’t all bad news.
In many ways, it marks the maturing of the industry as solar moves from a premium, niche product to a mass-market utility. What matters now is reliability, serviceability, and sustainability and not just brand recognition.
Homeowners should remain optimistic but cautious. Work with installers and manufacturers who will be here for the long haul because while panels may last 25+ years, not every company will.
